Corporate advertisement is usually done with an intention to reinforce corporate identity, promote its positive image and to influence about company reputation. Mostly corporate advertisement is targeted towards investors (existing and prospective), community, public, governmental departments, prospective talent pool etc. Corporate advertisement can serve dual purpose for the organization. It can help built identity, image and reputation, which are followed by increased sales and profitability.
Product advertisement on the other hand is more targeted towards a particular brand or category of products. The main purpose of product advertisement is to induce a particular brand of the product against its competitor brand by giving product features and other related details. These advertisements are targeted towards customers to increase the market share and sales. If we turn around the pages of magazines, newspapers or for that matter even TV channels, we come across many product advertisements.
Both these advertisements have their individual target audiences and medium of communication. Corporate advertisements can be found in business magazines, business section of the newspaper and news channels whereas product advertisement is more visible in any entertainment channel, gossip magazines etc.
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