Media relation plays a very important role in shaping company’s image among its stakeholders. The first and most important communication to economically essential individuals and audiences is an accurate description of what the company is and does. To be successful in today’s business environment, companies need to be open to its constituents. This openness helps company to preserve its corporate image, enhancing reputation, weathering crises, and maximizing organizational potential. Earlier the role of media relation person or spokesperson was not so well defined and there was no specific person assigned for the task of spokesperson. However with the development of communication technologies the role of spokesperson has become very vital and media relation is becoming as crucial as it was never before.
A positive relation with media by proving correct and required information helps organization create a strong public image. Media relation’s activities include helping the public to understand the organization and its products. Similar to effective advertising and promotions, effective media relations often depends on designing and implementing a well-designed media relation’s plan. The plan often includes description of what you want to convey to whom, how you plan to convey it, who is responsible for various activities and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan can be very useful, as this helps in specifying what media methods that are used and when.
Often, message is communicated through the media that is, newspapers, television, magazines, etc. Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as much as they do in advertising. Regarding publicity, reporters and writers decide what will be said. Thus “no comment” policy can never be an option while talking to media. The media has the power to build organization up or knock it down, but it will likely have no interest in doing so if organization provides all the required information, co-operate and play by the book.
A positive relation with media by proving correct and required information helps organization create a strong public image. Media relation’s activities include helping the public to understand the organization and its products. Similar to effective advertising and promotions, effective media relations often depends on designing and implementing a well-designed media relation’s plan. The plan often includes description of what you want to convey to whom, how you plan to convey it, who is responsible for various activities and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan can be very useful, as this helps in specifying what media methods that are used and when.
Often, message is communicated through the media that is, newspapers, television, magazines, etc. Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as much as they do in advertising. Regarding publicity, reporters and writers decide what will be said. Thus “no comment” policy can never be an option while talking to media. The media has the power to build organization up or knock it down, but it will likely have no interest in doing so if organization provides all the required information, co-operate and play by the book.
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